Increasing productivity and performance for business growth doesn't just happen. I believe that is where market research comes is crucial.
Discovering what consumers want, when they want it, and how they want it, is essential to launching and/or running a successful business. As a researcher, I enjoy working across research projects to answer these questions and deliver maximum insight back to the business.
Before joining Evolve Research, I worked at Roy Morgan Research and The Nielsen Company in customised research and client service departments. Throughout my career, I have gained knowledge on project management and account management while working across many continuous and ad-hoc research studies for retailer and FMCG manufacturers.
We are always on the lookout for talented researchers to join our team. If you would like to place an expression of interest to work at Evolve, please email your resume and cover letter to email@example.com.
I've worked in Australia and throughout the Asia Pacific region, helping many of the worlds' leading organisations to improve their service, brands and products.
I have over 15 years of industry experience on the buyer and supplier side and in senior management roles in telecommunications. This experience helps me see the business issues we deal with from different perspectives.
My passions as a researcher:
I believe research is about people - our clients, customers and their suppliers. Getting high quality outcomes on a project requires collaboration - everyone brings something different to the table and the best result means ensuring everyone has a say.
Before joining Evolve Research, I worked at Enhance Research in Brisbane. During my career I have developed skills over the full spectrum of research project responsibilities. My agency experience has included work for some of Australia's leading service providers in the fields of finance and technology. I believe strongly that possessing both qualitative and quantitative skills is important to being an effective researcher.
I believe research is about the science of people – the science needs to be exact, but we can never forget that we’re talking about real people. My background is in Sociology and Mathematics and research perfectly combines these fields.
I have been working in the market research industry since 2004, focusing mainly on presentation and reporting of data. Numbers are the foundation of what I do and my strong analytical background, eye for detail and desire to make research accessible, makes me an effective bridge between data and insight.
I have five years' experience in a client servicing role managing longitudinal as well as ad-hoc projects for a number of multinational FMGC companies. I have worked closely with clients from concept through to implementation and regular outputs including stakeholder presentations.
Prior to joining Evolve Research, I held a Senior Project Manager role at Roy Morgan Research.
We are proud to be research partners with some of Australia's most impressive organisations. Feedback from some of our valued clients:
We are a close and committed team of researchers. We have a passion for helping our clients be successful in what they do.
We believe every client's needs are different and require a bespoke approach. We start by designing the best methodology for the project and we end by providing needle sharp strategic insights that address the problem and offer a way forward.
My research experience and interest is quantitatively-focussed. I have worked in research and data analyst capacities across industries such as energy, telecommunications and ICT services, and in areas that include customer relationships, brand communication and community engagement. Prior to joining Evolve, I worked as a Marketing Science analyst for a Brisbane-based research agency.
Our team has a blend of complementary skills and experience from a diverse range of backgrounds and disciplines.
In a culture of creativity and collaboration, Evolve draws on this diversity to deliver the best possible outcomes for our clients.
2Excell Consulting works with organisations that operate in business to business (B2B) markets to maximise their bottom line results by using an Action oriented system to enable them to translate findings obtained from their customer insight and engagement programs into specific and measure actions and initiatives.
For more information, please visit our website, 2excell.com
I believe an open and curious mind is essential to revealing the most meaningful insights.
developing our client relationships over time, I believe we get closer to revealing what really matters and deliver the insights that make a difference.
Prior to joining Evolve, I completed the Marketing Honours program at the University of Western Australia. My academic background has given me a broad set of research skills with the majority of my previous research experience in quantitative analysis.
Level 1, 27 Hardware Lane
Melbourne VIC 3000
Garreth Chandler 03 9670 1909
Belinda Jennings 03 9670 1909
Our goal is to understand our clients, their markets and competitors to create real competitive advantages. We help our clients identify new opportunities, make choices between those opportunities and optimise their customer experiences to attain and sustain market leadership.
Most importantly, we have real business smarts and bring many years of experience working with leading Australian and international brands.
I am a firm believer that data must drive all decision making. All too often I see new product launches fizzle because marketers fail to listen to what consumers really want. Communication is key. My goal as a researcher is to bridge that disconnect, to make sure consumer is front and centre in business decision making.
Prior to joining Evolve Research, I worked in data analysis, client service and team management capacities at Roy Morgan Research. With this experience, I have particular expertise in end to end account and project management of customised, quantitative brand health trackers for clients in alcoholic beverage, FMCG and retail industries.
With one eye on the detail, and the other focused on the bigger picture, I work to develop insightful applications from consumer tracking for all client business units. I like working with large, robust data sets, where I know results are a credible representation of the consumer. It's rewarding when I see marketers building brand strategies around the robustness of the results I cultivated from the ground up.
Our consultants apply an analytical framework to every client's business needs. Our framing of each client's needs guides our research design and analysis and helps us ensure outstanding results from every project. Our approach is based on:
10 Key Questions we often help our clients answer:
1. What/who is the target market?
2. How do we attract new customers/retain our customers?
3. How do we communicate more effectively/engage more closely with customers?
4. Have we got the right distribution model?
5. How are we performing relative to the market/our competitors?
6. How should we structure our pricing?
7. How valuable is our brand?
8. Is our new advertising concept going to work/is the advertising delivering sound ROI?
9. How can we make our product or service different and better?
10. If we have a new concept - will it work?
Our analysis of these and similar questions is through the lens of change and the forces that drive it. By mastering these forces, we believe our clients can best achieve sustained success.
Evolve has a sister company, Twist of Lime, which brings together our research skills with the latest web development technology.
Twist of Lime makes accessing your customers, your people and your knowledge easier, faster and more cost effective. This includes software and online solutions for:
The Twist of Lime site provides more information.
Breast Cancer Network Australia chose Evolve Research and Consulting to undertake independent research on our behalf to gain insights into the experience of services used by people directly and indirectly affected by breast cancer. The research will help inform our strategic and operational planning.
We selected Evolve through a competitive tender process and were impressed by their clear communication, proposed methodology and value-for-money. Throughout the project, the team was adaptable, responsive to our needs and very willing to take the time to understand the environment in which our organisation works.
Although the research was conducted in a tight timeframe, the findings and analysis were of a very high standard and presented in an easy-to-understand, but professional format.
Candice Charles, General Manager - Breast Cancer Network Australia
Garreth Chandler and the team contacted the Australian Conservation Foundation (ACF) in 2009 to offer market research and strategic advice on delivering our agenda for a sustainable Australia.
The high quality insights and advice received through a variety of research methodologies including phone poll, online poll, focus groups and online discussion forum have proved invaluable in shaping our communications and outreach to the community.
Evolve introduced us to online bulletin boards which enabled us to directly engage with our target audience in a spontaneous and enlightening dialogue, enabling us to reach more people and at less cost than focus group research. We found Garreth and his team responsive at all times and intend to maintain an ongoing engagement.
Lucy Farmer, Communications Director, Australian Conservation Foundation
Evolve Research provides the powerful combination of sound research approaches and strong commercial acumen.
The combination provides the Evolve team the ability to be proactive, responsive, and to transform large volume of data into clear and actionable take-out for stakeholders. In our experience Evolve consistently delivers well and on time. Furthermore, they are not afraid to challenge our thinking and debate an issue and that tends to bring out the best outcome from the work that are completed. I see our working relationship as a collaboration.
Insights & Analytics Manager, REA Group
Health Super selected Evolve Research to conduct research through member satisfaction surveys to assist us better understand how our service delivery was perceived by our members and what we needed to do to improve that service. The surveys are undertaken across our various administration functions, including from within our contact centre, with members who have recently transacted with us.
Over the past two years Evolve have worked closely with the management team here at Health Super helping us understand the findings of the research and measure the impact on satisfaction of process/product improvements we have undertaken as a result of the findings.
Our program is of an ongoing nature and the team at Evolve always go above and beyond to provide insights in a professional manner and, when required, are very dynamic in their approach to our program. It truly is a partnership which has been of immense benefit to our business.
Peter Blight, Superannuation Services Manager - Health Super
About: B2B, technology, new concept development
Our client wanted to test a new technology concept among small-medium business decision makers. This business area had been flagged by the client as a segment for growth and development, thus they had come up with a business offer to attract and retain small-medium business customers. The client needed to understand customers' perceptions about the concept and whether there was appetite for such an offer.
To help our client, we needed to understand how customers' ICT set-up had evolved (was it deliberate or incrementally - a series of disconnected decisions)? We needed to know if they understood what was available and if they could see the offer as a way to break this cycle and obtain the communication tools they really wanted and needed.
A mixed methodology was employed to best address the research issue. Quantitative research (n= 1,500 online interviews) targeting appropriate respondents investigated the needs and attitudes of businesses towards the future use of voice, data, applications, services and bundles and the concept. Depth interviews were employed to understand context and meaning - the way they interacted and relied upon technology in the business.
Using our research findings, the client improved and adapted their initial concept and identified important customer knowledge gaps and frustrations that presented opportunities to make the launch a success.
About: B2C, financial services, channels and communications
Our client was seeking to understand how a payment policy hierarchy could be implemented to maximize operational efficiency without impacting upon customer experience and retention. This overriding aim led us to ask questions such as:
Using telephone interviewing, a total of 1,800 interviews were conducted with customers. A series of tasks were designed to test customers' propensity to switch given imposition of new fees and transaction charges and/or rewards for switching to lower cost to serve channels. A simulator was created to allow the users to test the impact of certain payment scenarios. This provided an indication of the likely behaviour of the customer base under specific conditions (for example, transaction fees attached to particular payment channels).
The research provided a customer-oriented perspective of the underlying business issue, in addition to the pre-existing organisational perspectives around cost efficiencies. The client has used the research findings to gain a better understanding of customer preferences around payment methods which has informed the business strategies surrounding the adoption of a policy payment hierarchy.
About: B2C, retail, store experience
Our client, a major retailer, was committed to placing customers at the centre of their business. The problem was that they have a lot of stores and each store is different. Our challenge was to work with them to create a system whereby customers can comment on their in-store experience after shopping and distribute that information in close to real time to the store managers and their team.
We worked closely with our client, particularly the operational part of their business, to understand the shopper experience. We developed and cognitively tested a questionnaire which reflects the things that matter to shoppers, aligns with the operational ability to deliver and which gives us a wealth of open ended customer feedback to understand specific actionable improvement opportunities.
A sample of customers from each store now regularly completes this questionnaire online, shortly after their shopping experience. But what to do with so much data?
Working with our development partners, we built a world leading online reporting solution which pushes the feedback to the stores, including to individual managers on their blackberry phones.
By systematically analysing the survey feedback we obtain, we are able to identify the big issues that matter. This system has been embraced by our client and is driving real and sustained improvements in customer in-store experience. It is also proving a major strategic asset in their desire to implement customer driven innovation.
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Our company uses information only for research purposes. This means that we use it to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of people like you. We do this in order to provide information to our clients, government, commercial and not-for-profit organisations, that will assist them in making decisions about their products and services. Your input into these decisions is important, and the more people that participate, the more the results we obtain truly reflect the spectrum of Australian society.
If you participate in our research, we may wish to collect your name and contact details so that we can contact you about the research. However, as researchers, we are generally interested in the responses of large groups of people, rather than individuals. We typically combine the information collected from all the research participants to get an overall picture. This overall picture is then reported to our clients.
Details that identify you are removed from your responses to the research once they are no longer needed for the research. However, while your information remains identifiable, you have the right to request access to, and/or correction or deletion of any information about you held by our company.
We abide by the principles of the Australian Market & Social Research Society's Code of Professional Behaviour. Information can be viewed on the website of the Australian Market & Social Research Society: www.amsrs.com.au
If you have any queries, you can call the Australian Market & Social Research Society's Survey Line on 1300 364 830 any time, seven days a week. If you call this number you can check whether a company is recognised by the Australian Market & Social Research Society as a bona fide research company. If you want to find out more about the way in which our company conducts research, feel free to contact us on +61 3 9040 1906 or email@example.com
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